The Value Gap Audit
The Value Gap Audit
We read your website and collateral the way a buyer does, then show you what is working and where you are losing the sale.
A capability statement, company profile, one-pager or sales deck. We read the text and audit it alongside your site.
Who you want to beat. We compare your value against theirs and show where you win and where they do.
Most audits take 1 to 2 minutes. We read your homepage and the key pages of your buyer journey.
A proper audit takes up to two minutes.
Five dimensions, each scored out of 20, adding up to your score out of 100. 10 is sector average, 20 is outstanding, 0 is a complete miss. Hover an eye for what each one measures.
First, take your report. When you want to go deeper, review it with a strategist, or go large and bring the keynote to your team.
Book a free 25-minute strategy consult to review this with a Step Change strategist, or go large and bring the Nail Your Value keynote to your team.
P.P.S. We play Value Proposition Cliché Bingo live in the Nail Your Value keynote. Book your session.
You've spent two minutes waiting.
We've spent the tokens doing the work.
Before we reveal the real gold, we just need to know you're a real person.
No spam. No pestering. We promise.
You don't win the price war. You win the value war.
