What it does
It grades your value communication out of 100, from your website alone. Not your SEO. Not your traffic. How clearly a stranger can see what you are worth.
It is a diagnosis, not a pitch. We show you where the value leaks. Closing the gap is the work.
How it reads you
Five dimensions, scored the way a buyer weighs you, not the way a tool counts you.
It reads for two audiences now. The human who buys. And the AI engine that decides whether the human ever sees you.
Then it benchmarks you against every business we have put through it. You get your percentile, not just a number in a vacuum.
Why it is any good
It measures communication, not value. Plenty of strong businesses score badly. That is the point. The value is real. The website just does not say it.
It diagnoses before it prescribes. Ritson's rule. We name the problem before anyone sells you a fix, so the fix is aimed at the right thing.
The thinking under the hood
Twenty years of Step Change value-proposition work, distilled into the rubric. It draws on:
- Nail Your Value, our own method: claims audited Absolute, Relative or Parity; the Feature, Benefit, Implication ladder; the customer interrogation
- Ehrenberg-Bass and Byron Sharp on distinctiveness and mental availability
- Cialdini on proof, and why buried proof does no work
- Binet & Field on desire, the long and the short of it
- Rumelt on the difference between good strategy and bad
The rubric itself stays in the room. What you get is the verdict.